In today’s increasingly saturated marketplace, companies face constant pressure to capture consumers’ attention through exciting promotions, limited time offers and targeted marketing. With the use of digital strategies such as algorithms, dynamic pricing, data insights, and ever-slicker online tools, pricing is now a compliance minefield with high stakes.
The race to get an edge over the competition can push creative boundaries, but there’s a line between innovation and deception. When pricing practices mislead in a material respect, they can expose organizations to civil and criminal liability under the Competition Act , including costly penalties ...